The Natural Gift Company
The Natural Gift Company create gift boxes filled with a carefully selected ethical and environmentally friendly products.
Their original logo was in need of a redesign to better represent the quality of the products and improve the experience of selecting and buying gift boxes online.
I was tasked with finding a simple, cost effective way to improve the look of the gift boxes themselves. Each box needed a generic branded gift tag and also an identifying label that could be printed in house as needed. The original labels were printed on large brown kraft stickers which made them difficult to read and didn’t match the quality of the products inside.
The solution shown above uses a small white label which wraps around the edge of the box. The front of the label shows the box name with the logo on the side. The new labels are cheap and easy to produce, highly visiable and their size and shape minimises waste.
I also designed a set of banner graphics that could be easily uploaded to the online store, giving a fresh new look and helping users to understand the services and products on offer.
“Nic has really brought our brand to life with the new logo and design templates.
She replaced our ‘home made’ initial branding with something not a million miles away, but something that looks way more professional.
She even came up with some great ways to make our packaging work better without impacting on costs – in fact our new labelling is much cheaper for us and looks better. A win win!“
Founder – The Natural Gift Company